The evidence we have on the importance of social determinants in shaping health is overwhelming. Yet in the push for personalised prevention, these determinants are being sidelined. This Opinion piece argues that innovation should focus on prioritising and facilitating societal responsibility for health.
Milne R, Richard E, Larson EB, Brayne C 2019. Innovation should support societal responsibility for health. thebmjopinion [Online]. Available at: https://blogs.bmj.com/bmj/2019/12/30/innovation-support-societal-respons... [Accessed 10 January 2020]